What can Smartswap be used for?
Match a competitor's offer — line by line
Smartswap looks at every product a customer buys from a different supplier and instantly shows your best alternative. No searching, no guessing.
What they buy today
Upload the products a customer currently buys from another supplier.
Smartswap matches, instantly
Every line is compared against your full catalog in seconds.
Your best match — or a clear flag
See your closest alternative, or know right away if you don't have one.
No more manual searching
When there's no good alternative, Smartswap tells you — instead of you spending hours looking for something that doesn't exist.
The bigger the offering, the bigger the save
Scale it across your entire assortment — the time you save grows right along with it.
See where you're competitive
Know exactly where you win today, and how to improve your product line where you don't.
Smartswap makes it simple.
Build a full cross-reference list — line by line
Smartswap maps every product in a competitor's catalog directly to yours, generating one complete cross-reference list for your entire assortment.
Two product lines
Upload a competitor's catalog alongside your own product line.
Smartswap maps every line
Each product is matched to its closest equivalent, instantly.
One complete cross-reference list
Export a ready-to-use list covering your entire assortment, each match scored for similarity.
Every match comes with a similarity score
So you can see at a glance which alternatives are truly equivalent — and avoid comparing products that aren't actually interchangeable.
Hours of manual mapping, gone
What used to take a team days of manual comparison now happens in seconds.
Works at full assortment scale
From a few hundred to hundreds of thousands of articles — the whole line gets mapped.
Compare with confidence
Use the list to benchmark pricing, steer customers, or strengthen your negotiating position.
Don't have a competitor's product list?
We also offer web-scraping as a consultancy service — gathering a competitor's catalog straight from their web-shop, so you can get started right away.
Smartswap makes it simple.
Bid on public tenders — line by line
Smartswap compares every requirement in a public contract against your product catalog and instantly shows your best match. No more manual line-by-line searching.
The tender's requirements
Upload the product list or requirements from the public contract.
Smartswap matches, instantly
Every line is compared against your full catalog in seconds.
Your best-fit bid — or a clear flag
See your strongest match for every line, and know immediately where you don't have one.
No more manual line-matching
Stop spending days mapping requirements to products by hand. Smartswap does it in seconds.
The bigger the contract, the bigger the save
Tenders with thousands of line items are exactly where Smartswap saves the most time.
Bid on more tenders
When matching is simple, you can pursue more opportunities instead of skipping the ones you don't have time for.
Smartswap makes it simple.
Ready to see it live?
See SmartSwap in action
Bring your own product list. We'll show you a live match against your catalog — no setup required on your end.
Book a Demo